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Social media tips to save time

By admin@trafficpullz.com March 13, 2024March 13, 2024

Social media is a great way for small businesses to promote themselves as it is fairly inexpensive and very effective when done right. But as a small company or start-up you have limited resources to devote to this important platform. Very often you struggle to keep a basic Facebook Page up and running, as it requires constant time and effort. Here are a few tips to help you better organise your social media efforts that are will save you time: 1.Understand how social media will benefit you – There are dozens if not hundreds of ways to use social media for business. Not every strategy will fit your business goals. So first of all you need to step back, look at your marketing plan, and pick two or three ways that social media can fit into that plan. 2.Have a schedule in place – Despite what you might think—or have read or heard—you do not have to add a new post to every social network every day. This can eat up a lot of time from your daily schedule and leave you feeling just plain overwhelmed. The important thing is that when you do post, make sure it is valuable content that will generate a good response from your fans and followers. Figure out what is going to work best for you. Know what time of the day/week you can expect to get more interaction from your target audience. If you know that the majority of them are only online in the evenings, then make sure you are posting in that window. Otherwise, your fans will likely miss your latest update because they’re at work. 3.Limit to Two or Three Platforms – Target and master a couple of platforms, rather than dabbling in many. Social media has become complex. Each social platform has more features and the learning curve is steeper. Focus on the platforms your customers spend the most time on or that fit your industry. The 80/20 rule applies here. By focusing on just two or three, you use your time efficiently and you’ll have a bigger impact on the platforms because you can learn more about how to use them 4.Create a content stockpile – As a part of your social media schedule, set up a time during the week where you or a chosen employee sit down and brainstorm content ideas for blog posts, status updates, tweets, etc. This will eliminate the stress of having to come up with something on the spot from one week to the next. Then, when the time comes to update your posts, you can just select something from the pile and post. 5.Link your networks – When you are doing things on your own, it can be hard to find the time to post to multiple accounts. You can link each of your profiles so that when you post on one account, say your Facebook page, then it is also sent out to the others and vice versa. Tools like Buffer, Tweetdeck and even Facebook Scheduled Posts can make this happen in the background for you. 6.Use social networks for customer service – Take advantage of social media as a way to provide better customer service. You can quickly and easily respond to any issues or comments that customers leave on social networks rather than having to wade through e-mails or have customers waiting to speak to someone on the phone. This can be done by offering a specified time of the day for any customer service issues on your Twitter or Facebook accounts, and letting the customers know when that is. 7.Get automated – Use tools that allow for automation and scheduling posts in advance from your content stockpile. This will save you a ton of time. You can schedule certain things, but you still need to go back and make responses where needed and take time to actually interact with your followers when needed. 8.Combined engagement – Other tools make it simple to monitor and update your accounts from one spot. You can use Hootsuite or Tweetdeck to create a dashboard that lets you handle multiple social media accounts from a single platform, saving you time. Create alerts for important topics such as your company name, product names and competitors. Create Twitter Lists of your most important customers, partners and media contacts so you can monitor their activity in real time. 9.Set up topic alerts – Save yourself time from searching for industry news articles by setting up a Google Alert for specified topics. You can search through the results for news that relates to your business. When you find something of interest, you can share it with your followers. 10.Measure — but Only What Counts – Social sites like Facebook and Twitter keep adding increasing amounts of social analytics. Pick a few metrics that directly impact your business. For example, track which types of posts get the most click-throughs to your product pages or lead capture form. When deciding which metrics to track, ask yourself: how does this benefit my business? Social media is going to be an important marketing tool for businesses for a long time to come. With useful tools and planning, you can save plenty of time on social networks while still getting the most benefits from them.

How to fix the reported Attack Page by Google

By admin@trafficpullz.com March 13, 2024March 13, 2024

Google is policing the content presented in its search engine results. The “Reported Attack Site!” warning page you see on your site is because Google has detected malicious content on your site. In short, your site has been hacked. To find out the details of what Google found, click on the button titled “Why was this site blocked?“. A new page will display a breakdown of questionable content, including a list of affected web pages and the infections on those pages. To learn more, please visit: https://support.google.com/webmasters/answer/3258249 Fixing the Problem Change your Password The first thing you need to do is change your cPanel/FTP password. Since the Google warning might also block access to your cPanel, you should try accessing the site via the server’s hostname. To open a support ticket, please log in to your Trafficpullz Please login to your Galaxy Dashboard:: https://galaxy.trafficpullz.com Send the ticket to the Support department, and include the primary domain name on your account as well as the request to reset your cPanel password. Please indicate you are doing this because your site was hacked and you need a *new* password, not the original cPanel password reinstated. Remove Affected Files You will need to remove the affected web pages (and other files) by: Deleting or cleaning the pages/files Uploading uninfected copies of the pages/files to your site via FTP. Despite the Google block, you should still have FTP access to your site. If you need assistance with the cleanup we would recommend you look at our SiteLock Service: https://www.trafficpullz.com/site-lock-security/ NOTE: If you are using Soholaunch, WordPress, Joomla or a Content Management System that requires you to log into an Admin section of your website, you may not be able to restore your site until after Google removes the warning (you will not otherwise be able to use the proper tools). If you want to be absolutely sure all the malicious content is gone, you can request an “account reset”. This will erase *everything* on your account: web pages, emails, databases, settings, etc. You may then upload a new copy of your site and recreate your email addresses. Please make sure that you have a backup for your site before requesting this. To request an account reset, please submit a ticket. To open a support ticket, please log in to your Trafficpullz Galaxy Dashboard: https://galaxy.trafficpullz.com The ticket should go to the Support department, and should specifically state that you want an account reset. Following that, you will receive an email asking you to confirm that you want your account reset and you will need to reply to this email to confirm some information. Once confirmed, our Tech Support department can proceed with your request. Request a Review From Google: You can request that Google take another look at your site. You will need to do this from a Google Webmaster Tools account. If you do not have one, you can create a new one for free here: https://www.google.com/webmasters/tools/ You will need to upload a web page with a special code that will allow Google to verify that you are the legitimate owner of the account. Once that’s been done, you can request a review from inside your Webmaster Account by following these steps: On the Webmaster Tools Home page, select the site you want.Click “Diagnostics” and then click “Malware.”Click “Request a review.” The review will be done within the next 24 hours. If nothing malicious is found on your site, Google will remove the warning. If more malicious content is found, the warning will remain in place and the report page will be updated to reflect the new discoveries. From StopBadware: The advantage to using StopBadware is that you do not have to create a Google Webmaster account in order to have the warning removed. To request an independent review by StopBadware (instructions copied from stopbadware.org): Search for your site in the Badware Website Clearinghouse: https://www.stopbadware.org/clearinghouse/search Find your site in the search results and click the link for your site. You will be taken to the StopBadware.org report page for your site. Click the “Request an independent review of partners’ findings” button underneath the “Current Activity” section of the report. Fill out and submit the review form. Please note: As part of the review process, information submitted in the StopBadware.org review form will be shared with Google. Change All Remaining Passwords Once the warning is removed, please log in to your cPanel and change any other passwords you have. For scripts like Soholaunch, WordPress, Joomla, etc., you will need to log in to the website’s Admin area to change the passwords. Log in to your Trafficpullz dashboard: https://galaxy.trafficpullz.com Click on “My cPanel”. If you have more than one domain associated with your HostPapa account, click on the appropriate domain link, then enter your cPanel password if required. Ignoring The Google Warning: We strongly suggest you do not select this option.There is a tiny text link on the Google Warning page that states: “Ignore this warning”. If you click on it, you may be able to access your site but you will expose your computer to whatever has infected your site. If it is a new form of malicious software, there is no guarantee that your anti-virus software will protect you.

Solve 500 Internal Server Error in WordPress

By admin@trafficpullz.com March 13, 2024March 13, 2024

The 500 Internal Server Error is the most unhelpful and nondescript bane of web developers everywhere. It’s a catch-all error message that can literally mean anything. Sometimes, your WordPress site gives no error at all and just shows a blank page. How on earth are you supposed to figure out what’s wrong? It happens to the best of us, but no need to panic. Here’s my own debug process, in order of likelihood and with solutions. Plugins If you’ve just installed a new plugin or if your site is showing 500 errors after a core WordPress upgrade, the most likely cause is an incompatible plugin. There are many reasons for a plugin being “broken”: WordPress may have removed some core functions the plugin uses.The plugin may have been coded for an old version of PHP, and not been updated.It could just be coded incorrectly, by referring to default database names rather than using prefixes, for example. Identifying the plugin is easy if you’ve just installed one and the error has emerged, but how can you disable the plugin if it’s taken down the wp-admin area of your site too? You’ll need FTP access, is the short answer, though the web-based file manager from CPanel or Plesk will work fine too. SOLUTION: All you need to do is rename the wp-content/plugins/ folder. Place a _ in front of the plugins folder, so it’s named _plugins, and you should now be able to login again to your WordPress admin area. By renaming the folder, you effectively de-activated every plugin – you should get a bunch of error messages from WordPress saying “X plugin was deactivated because the file Y.php can’t be found”. Don’t worry, you won’t have lost any settings – those are stored in the database, and any decent plugin should find them again upon re-activation. Rename the folder back again, removing the _. Refresh the WordPress plugins and they’ll all be listed again, but in a deactivated state. You can now re-activate them one by one until you find the culprit; then do it all again, obviously leaving out the bad plugin this time. It’s unfortunate when this happens, but chances are there’s a better plugin out there that is compatible. Find it. Incompatible Theme Disabling plugins didn’t help? It’s probably something in your theme, then. Just like plugins, you can force the active theme to break by simply renaming it. Go back to the WordPress admin area (if you can, of course – if you can’t, it’s probably nothing to do with your theme) and WordPress will alert you that it’s fallen back to the default theme. Check the site again. Of course, this doesn’t really help if you’re committed to a particular theme, so may want to re-enable it and head down to the section on Enabling PHP Debug; or just go and find a newer, compatible theme. Bad .htaccess If de-activating your plugins achieved nothing and it’s also not your theme, it’s possible that your .htaccess file became corrupted in some way. Usually when this happens you can still access the admin area of the site. The .htaccess file handles rewrite rules and cache settings, but sometimes you’ll edit this file directly to manually code in things like 301 redirects. Solution: Rename the .htaccess file in the root of your WordPress install folder to something like .htaccess_old. If you can’t actually see the file there, you need to enable viewing of hidden files – the exact method of doing that will vary according to your FTP client. The “.” at the start of the filename is a way of saying “hide this” in Linux and other UNIX-like systems. Once you’ve renamed the current .htaccess, go back to WordPress admin area, then head over to Settings -> Permalinks and, without making any changes, hit save. This will automatically generate a new working version of the file, though any changes you made manually will be lost. Enable PHP Debugging We can enable a debug log from within WordPress config, which might give a clue as to the exact problem – but at this point you’re on your own. You’ll need to figure out how to fix it, which will require coding skills. To enable the debug log, open up wp-config.php in the root of your WordPress install. Find the line that says: define(‘WP_DEBUG’, false); Comment it out using // at the start, then paste in the following: define(‘WP_DEBUG’, true);define(‘WP_DEBUG_LOG’, true);define(‘WP_DEBUG_DISPLAY’, false);@ini_set(‘display_errors’,0); This will start outputting errors to a file in wp-content folder called error.log. If you refresh your FTP and see nothing after a minute or so, it’s possible it doesn’t have permission to create the file. Manually create a new error.log file and give it permission 666. Be warned: this file will continue to grow larger until you remove those lines from your config. Don’t forget to uncomment the original line as well. Read the file in any text editor, and check for any critical PHP errors. In this example, I see a lot of PHP Notices about deprecated code, but these won’t actually break a site. Server config I recently had a case where roughly half of all page loads were coming up as 500, but with no set pattern and absolutely nothing helpful in the error logs. Activiting WordPress debug logs showed nothing obvious – lots of PHP notices and deprecations but nothing critical. Finally, I realised I had installed APC caching onto the server the weekend before, to use with W3 Total Cache. Uninstalling that completely eradicated the 500 errors. My point: the 500 error could simply be a combination of server configs that present an incompatibility. This is unlikely if you’re using managed services, but with your own Virtual Private Server (why should you use a VPS instead of shared hosting?) you’re responsible for making sure everything works together, and this is harder than it sounds.

Is your content doing good ? 5 ways to correct content writing

By admin@trafficpullz.com March 13, 2024March 13, 2024

Is your content doing good ? 5 ways to correct content writing Content is everywhere – from advertisements and social media to blogs and press releases – and is bound to evolve with time. Content writing plays a vital role in boosting businesses as quality content has the power to entice visitors and keep them coming back for more. In the era of digitalization, it becomes imperative to write compelling content that breaks through the clutter and captures the reader’s attention. Anything short of that is just not good enough. Here are 5 simple ways to boost your content writing skills: 1. Know your readers Write in such an effective way that it will resonate with your readers. So, while writing ensures you have a thorough idea of who your readers are, what are the topics relevant to them and what kind of writing style best speaks to them. After defining your target audience you can go ahead and create relevant and effective content. 2. Understand SEO In the world of digitalization, if you are a content writer you ought to know everything about SEO. It is important to create SEO-friendly content because it has become a norm. SEO tactics are any content you produce for the web. In your writing it is essential to incorporate SEO factors such as using the right keywords, using backlinks, creating compelling headlines to get Google to recognize your page and improve your SEO rankings, thereby increasing page visibility. 3. Show your Versatility Content writing comprises of various kinds of writing styles such as – journalistic style to SEO and social media writing. With so many content writing styles, it is important to understand and adopt the different writing styles to ace versatility in writing. By keeping these things in mind, you can deliver quality and relevant content that specifically speaks to your target audience. 4. Create your own Original Content Don’t make the mistake of ‘copy paste’ because of it very boring, outdated and unoriginal content. You need to completely own the content you write. In the web, you’ll find multiple contents on the same topic and might wonder if there is any room for originality. Well, there always is. While writing the content you need to give your content an unique tone and adopt an angle that specifically caters to your readers. Unoriginal content not only put readers off but it also impacts your SEO rankings because Google is strictly against duplicate content. 5. Read Regularly Read regularly as it will help you to get exposure to different writing styles, forms and genres. It will help widening your thinking horizons and let you tackle different subjects with ease. A good reader naturally develops a better vocabulary and gets inspiration for their own writing. So, everyday read things that interest you – it can be a work of fiction, a website column or even your favorite magazine. It is also a good idea to read topics and give attention to writing styles that you would like to produce yourself. Conclusion Content writing is not only about phrasing sentences, it is about writing great stuff. There is no straight forward formula to become a successful content writer, you have to put in a lot of effort to create something unique and original to allure the readers. So, follow these simple tips and level up your content writing skills with ease.

How to write a successful blog article in 2018

By admin@trafficpullz.com March 13, 2024March 13, 2024

Blog writing offers you the independence to create account, according to your own choice. In 2018, it’s important to know how to write a successful blog article. If your blog posts are written properly, they can help drive valuable traffic to one’s website.This is because knowing how to write a successful blog article can help build trust with customers, improve keyword rankings, generate leads, educate consumers, and even build better brand awareness. What makes a blog content perfect? A perfect blog content is all about the quality. While writing a blog post you need to achieve both technical and creative qualities. So, if you desire to write a successful blog article in 2018, choose valuable and relevant concepts and present them in the best possible format. This will impress your readers as well as the search engines. Tips for writing a successful blog article in 2018 Provide useful and Informative Content The main purpose of a blog article should be to inform the reader about your business, product, services or industry. Providing useful and informative content will readers to find value in what you have to say, while also helping build a high level of trust with your target audience. While writing a blog, make sure that the content is unique to your website, as copying and pasting from other websites can result in Google interpreting as duplicate content. Add Internal Links To enhance and deepen the overall value of the website, add internal links from your blog article to other pages or post on the company website. While linking to other pages or posts, it is important to link to other information that is relevant to the article topic in order to bolster the authority to both pages. While linking make sure that the anchor text is keyword optimized and appropriate for the landing page. Create a logical structure While writing a blog create a logical structure which will help you to communicate a concept or idea in a clear and concise way, making it easy for readers to follow along. Use headings, subheadings, paragraph breaks, images and videos when applicable. Adding items like a bulleted list or two can help provide a flow for the reader that is easy to read and digest. Use a Strong Call-to-Call action Make sure that your blog article has a strong call-to-call action at the end that invites readers to engage further with the website or company. It is extremely important to ensure that you are telling the reader exactly what you want them to do next. Optimize Content for Search Engines To make your blog article rank higher on search engines is by following basic SEO rules. Including the following items will help to maximize your articles performance potential on search engines: Keyword optimized title Keyword-relevant URL High-quality images with ALT tags Embedded video if applicable LSI keywords (latent semantic indexing) Keyword optimized meta title tag Engaging meta description tag with a call-to-action How to start writing a blog in 5 steps: Choose a great blog platform Choose a web host for your blog How to set up a blog on your own domain Design your new blog Useful resources for blogging

E-Commerce Marketing Ideas to increase Online Sales (Part 1)

By admin@trafficpullz.com March 13, 2024March 13, 2024

It’s never an easy job to start an e-commerce website. It’s even more difficult to run a profitable one. Though, you’ll find lots of tips and tricks on strengthening e-commerce sales, but it will out to be completely pointless if you’re not following the right strategies. For any kind of business, increasing online sales is the key goal for most of the businesses. Whether you run a small business or are employed by a big e-commerce giant like Google, boosting sales is important which looks easy, but in reality, it isn’t. In this competitive online world, every store struggles to get the smallest opportunity. But in the business of online shopping, most of the retailers follow the similar pattern, “Add these two items and take 10% off” and “Customers who purchased this item also bought…”. Here are 10 actionable techniques you can use to increase online sales performance. 1. Highlight Reviews When we make a purchase, we all know how important word of mouth is, whether at a local store or online. In fact, most of the purchase decision is triggered after a positive word of mouth recommendation either from family members, friends or past purchasers. E-commerce gives you the advantage of highlighting customer reviews right at the point of purchase, just when the customer is deciding whether to buy from you or not. This definitely is a great advantage to have by your side. 2. Target your existing Customers It’s great for your business if you can keep getting new customers. But, it’s much more cost efficient to go after your existing customer base because these people are already familiar with your brand. They know how to use your products, and there’s no learning curve. So, it’s better to focus on ways to improve their experience. 3. Offer more Discounts Most of the companies or online shopping websites don’t offer discounts to their customers. So, to increase your profit margin, just jack up the base price of each product and then put it on sale. Everyone loves getting a good deal, so this is a great way to drive sales. 4. Selling Through Social Media Today, many of the social media platforms available give you the ability to link your online store and sell to consumers in a social setting without pushing forceful advertisements. With a perfect social media marketing strategy you can boost up your sales. One element of it is that make sure that the likes and comments you are receiving aren’t just vanity metrics. Convert those engagements into ROI through product sales. 5. Customize your Content Businesses must adopt content marketing strategy to communicate with their customers in a way they understand best. Customizing your content will give you a chance of being relevant to your audience, which will further increase your website traffic. A perfect example here would be the development of a blog on your website. In the next part we discuss about some more E-commerce marketing ideas which can help to market you online and increase e-commerce sales. E-Commerce Marketing ideas to increase online sales (Part 2) In previous post about E-Commerce Marketing Ideas to increase online sales we discussed about 1) Highlight Reviews 2) Target your existing customers 3) Offer more Discounts 4) Selling through Social Media 5) Customize your Content Today, we take the same forward with some more profitable techniques to increase your online sale 6. Multiple Email Campaigning Email marketing for your ecommerce store remains one of the most effective marketings channels that is widely used by marketers today. Some marketing include sending out email newsletter containing new arrivals and popular products. You can generate leads using lead magnets on your site like newsletter sign-ups, blog sign-ups, and collect customer information during checkout. 7. Video Marketing Video marketing is a great way to convey a message and is certainly much more shareable on social media. For any ecommerce store, producing videos should be one of your first ecommerce marketing ideas. The videos could be a product description video or how to use your product video. They are a great way to personalize communication and improve the customer experience. 8. Blog Marketing To learn more about your business and products you can publish blog articles with informative content on your website for customers. Blog marketing is the best way to create buzz about your brand, grow your SEO strength on search engines, and share more information about your products or your industry. Publish blogs regarding the latest trends, frequently asked questions and product experiences. 9. Optimize for the Mobile World In the era of digitalization, customers crave mobile responsiveness. Implement a responsive interface so that your ecommerce website transforms for devices like tablets and smartphones. They don’t want to open a completely different mobile site to see a mobile-friendly interface. 10. Provide as many as Payment Options Provide more payment options, including newer services that are becoming increasingly popular on mobile, you’re making easier for prospects to give you their money. It can be a hassle to optimize your site, but by including all these options is a great way to increase online sales, particularly if your site has strong mobile traffic. Conclusion : Successfully running an e-commerce business is never a sure bet, but using the above-mentioned strategies will ensure that you haven’t left things merely to chance. Moreover, all of these strategies will work if implemented correctly!