Video Marketing is on the rise. Video Marketing is one of the newest additions to your promotional toolbox. It is a crucial part of a marketing campaign. Video is more engaging, more memorable and among internet users it is the most popular type of content you can post.

Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels.

Here are 8 reasons why you should use video marketing right now.

1. Video Improve SEO results

A marketing video can help you boost your SEO ranking. Using video to your SEO advantage is as easy as tagging your video, using keywords in the text, and utilize the video transcript. YouTube is the second largest search engine in the world after Google, and to top it off Google owns it.

2. Video Connects with Audiences

Most mobile devices and all smartphones are optimized for video consumption. Users spend an enormous amount of time on their phones, and the majority of mobile users share video content with their friends. Optimizing a video for mobile is a great way to reach your audience where they spend the most time. Since your clients have their phones on them all the time, it’s crucial that any video you create is digestible on mobile.

3. Videos are versatile

Even a 30-second video can say a lot more about your business than other types of content.  Video Marketing give businesses the ability to say the most about their brand in an optimal amount of time for today’s internet user. Your business can say much more about your brand with a video, making it worth the investment.

4. Potential Return of Investment (ROI)

There are many metrics to track video success and to determine if your investment was worth it. Tracking metrics and setting smart goals will help you determine the ROI of your video. It’s simple to use video data to calculate your success and ROI- painting a clear picture of video’s worth.

4. Sell your business more effectively

Having product video content on your website can help nurture leads, so they become more sales qualified. To be specific, 90% of users say that seeing a video about a product is helpful in the decision-making process. Sell more efficiently by giving your audience what they want.

4. Video Marketing builds Trust

Video content is likely to engage us and ignite emotions. Promotional videos can foster trust as well. Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form.

5. Boosts Sales and Conversion

Videos can make you some serious money. Adding a product video on your landing page can increase conversions. Video can also lead directly to sales. Studies show that most of the users who watched an explainer-video about a product subsequently bought it.

6. Video Marketing encourages Social Share

Social networks encourage video content with their new features. However, in a social media context, video marketers must remember that people share emotions, not facts. Most of the users say they would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.


Video advertising is becoming more and more affordable and widespread. Making marketing videos for your business requires creativity and knowledge of human psychology. Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views.