E-Commerce Marketing Ideas to increase Online Sales  (Part 1)

E-Commerce Marketing Ideas to increase Online Sales (Part 1)

It’s never an easy job to start an e-commerce website. It’s even more difficult to run a profitable one. Though, you’ll find lots of tips and tricks on strengthening e-commerce sales, but it will out to be completely pointless if you’re not following the right strategies.

For any kind of business, increasing online sales is the key goal for most of the businesses. Whether you run a small business or are employed by a big e-commerce giant like Google, boosting sales is important which looks easy, but in reality, it isn’t.

In this competitive online world, every store struggles to get the smallest opportunity. But in the business of online shopping, most of the retailers follow the similar pattern, “Add these two items and take 10% off” and “Customers who purchased this item also bought…”.

Here are 10 actionable techniques you can use to increase online sales performance.

1. Highlight Reviews

When we make a purchase, we all know how important word of mouth is, whether at a local store or online. In fact, most of the purchase decision is triggered after a positive word of mouth recommendation either from family members, friends or past purchasers.

E-commerce gives you the advantage of highlighting customer reviews right at the point of purchase, just when the customer is deciding whether to buy from you or not. This definitely is a great advantage to have by your side.

2. Target your existing Customers

It’s great for your business if you can keep getting new customers. But, it’s much more cost efficient to go after your existing customer base because these people are already familiar with your brand. They know how to use your products, and there’s no learning curve. So, it’s better to focus on ways to improve their experience.

3. Offer more Discounts

Most of the companies or online shopping websites don’t offer discounts to their customers. So, to increase your profit margin, just jack up the base price of each product and then put it on sale. Everyone loves getting a good deal, so this is a great way to drive sales.

4. Selling Through Social Media

Today, many of the social media platforms available give you the ability to link your online store and sell to consumers in a social setting without pushing forceful advertisements. With a perfect social media marketing strategy you can boost up your sales. One element of it is that make sure that the likes and comments you are receiving aren’t just vanity metrics. Convert those engagements into ROI through product sales.

5. Customize your Content

Businesses must adopt content marketing strategy to communicate with their customers in a way they understand best. Customizing your content will give you a chance of being relevant to your audience, which will further increase your website traffic. A perfect example here would be the development of a blog on your website.

In the next part we discuss about some more E-commerce marketing ideas which can help to market you online and increase e-commerce sales.

E-Commerce Marketing ideas to increase online sales  (Part 2)

In previous post about E-Commerce Marketing Ideas to increase online sales we discussed about

1) Highlight Reviews

2) Target your existing customers

3) Offer more Discounts

4) Selling through Social Media

5) Customize your Content

Today, we take the same forward with some more profitable techniques to increase your online sale

6. Multiple Email Campaigning

Email marketing for your ecommerce store remains one of the most effective marketings channels that is widely used by marketers today. Some marketing include sending out email newsletter containing new arrivals and popular products. You can generate leads using lead magnets on your site like newsletter sign-ups, blog sign-ups, and collect customer information during checkout.

7. Video Marketing

Video marketing is a great way to convey a message and is certainly much more shareable on social media. For any ecommerce store, producing videos should be one of your first ecommerce marketing ideas. The videos could be a product description video or how to use your product video. They are a great way to personalize communication and improve the customer experience.

8. Blog Marketing

To learn more about your business and products you can publish blog articles with informative content on your website for customers. Blog marketing is the best way to create buzz about your brand, grow your SEO strength on search engines, and share more information about your products or your industry. Publish blogs regarding the latest trends, frequently asked questions and product experiences.

9. Optimize for the Mobile World

In the era of digitalization, customers crave mobile responsiveness. Implement a responsive interface so that your ecommerce website transforms for devices like tablets and smartphones. They don’t want to open a completely different mobile site to see a mobile-friendly interface.

10. Provide as many as Payment Options

Provide more payment options, including newer services that are becoming increasingly popular on mobile, you’re making easier for prospects to give you their money. It can be a hassle to optimize your site, but by including all these options is a great way to increase online sales, particularly if your site has strong mobile traffic.

Conclusion :

Successfully running an e-commerce business is never a sure bet, but using the above-mentioned strategies will ensure that you haven’t left things merely to chance. Moreover, all of these strategies will work if implemented correctly!

6 Email Mistakes which are destroying Business Reputations

6 Email Mistakes which are destroying Business Reputations

Emailing is one of the most popular communication channel used by businesses today. Although for many of us writing an email comes without much difficulty, but it may be beneficial to stop, review what we’ve written and think how others may perceive it.

A perfect email communication establishes the relationship between businesses and clients as well as between businesses to businesses. However, sending out potential mails to the potential customers is a risky business, especially if something in that mail goes wrong and your prospects have spotted it.

Here are six email mistakes we have spotted destroying business reputations

1. Not paying attention to attachments

You must have noticed that your colleague while attaching a price sheet or promotional material forgets to mention about the attachment, which looks incredibly suspicious, and the client won’t open it. It’s also incredibly unprofessional and can potentially destroy previous relationship you had with the client.

2. Adding URL’s instead of Hyperlink

Don’t simply type or copy URL links into your emails, it looks too messy and so unprofessional, and as a result, it’s going to push away your potential buyers.

3. Unclear subject line

Be very clear about the intentions of your email and why your reader should be interested in it, and what they will personally get out of it.

4. Lack of personality

Sending a generic, tone – deaf, and quite frankly, boring, email is not going to do you any favours. It will simply reinforce the image that cold emails are bad. Use your name in the form line of your emails, rather than a generic email address.

5. Bombarding the leads

Bombarding your leads with emails is only going to lead them to unsubscribe, and thus, you’ve lost your chance. Always, research which times will best suit your clients in terms of replying, so you’re not forced to attempt to follow up with them constantly.

6. Poorly optimised attachment

While sending an attachment make sure that your client don’t have to search all through Google on how to open the file itself and download programs to open them, which will be a long-winded process. Make sure that any attachments you send are in common and popular formats that can be opened by everywhere.

Why your Business needs Video SEO Marketing

Why your Business needs Video SEO Marketing

Video Marketing is on the rise. Video Marketing is one of the newest additions to your promotional toolbox. It is a crucial part of a marketing campaign. Video is more engaging, more memorable and among internet users it is the most popular type of content you can post.

Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels.

Here are 8 reasons why you should use video marketing right now.

1. Video Improve SEO results

A marketing video can help you boost your SEO ranking. Using video to your SEO advantage is as easy as tagging your video, using keywords in the text, and utilize the video transcript. YouTube is the second largest search engine in the world after Google, and to top it off Google owns it.

2. Video Connects with Audiences

Most mobile devices and all smartphones are optimized for video consumption. Users spend an enormous amount of time on their phones, and the majority of mobile users share video content with their friends. Optimizing a video for mobile is a great way to reach your audience where they spend the most time. Since your clients have their phones on them all the time, it’s crucial that any video you create is digestible on mobile.

3. Videos are versatile

Even a 30-second video can say a lot more about your business than other types of content.  Video Marketing give businesses the ability to say the most about their brand in an optimal amount of time for today’s internet user. Your business can say much more about your brand with a video, making it worth the investment.

4. Potential Return of Investment (ROI)

There are many metrics to track video success and to determine if your investment was worth it. Tracking metrics and setting smart goals will help you determine the ROI of your video. It’s simple to use video data to calculate your success and ROI- painting a clear picture of video’s worth.

4. Sell your business more effectively

Having product video content on your website can help nurture leads, so they become more sales qualified. To be specific, 90% of users say that seeing a video about a product is helpful in the decision-making process. Sell more efficiently by giving your audience what they want.

4. Video Marketing builds Trust

Video content is likely to engage us and ignite emotions. Promotional videos can foster trust as well. Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form.

5. Boosts Sales and Conversion

Videos can make you some serious money. Adding a product video on your landing page can increase conversions. Video can also lead directly to sales. Studies show that most of the users who watched an explainer-video about a product subsequently bought it.

6. Video Marketing encourages Social Share

Social networks encourage video content with their new features. However, in a social media context, video marketers must remember that people share emotions, not facts. Most of the users say they would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.

Conclusion

Video advertising is becoming more and more affordable and widespread. Making marketing videos for your business requires creativity and knowledge of human psychology. Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views.

How to write a successful blog article in 2018

How to write a successful blog article in 2018

Blog writing offers you the independence to create account, according to your own choice. In 2018, it’s important to know how to write a successful blog article. If your blog posts are written properly, they can help drive valuable traffic to one’s website.This is because knowing how to write a successful blog article can help build trust with customers, improve keyword rankings, generate leads, educate consumers, and even build better brand awareness.

What makes a blog content perfect?

A perfect blog content is all about the quality. While writing a blog post you need to achieve both technical and creative qualities. So, if you desire to write a successful blog article in 2018, choose valuable and relevant concepts and present them in the best possible format. This will impress your readers as well as the search engines.

Tips for writing a successful blog article in 2018

Provide useful and Informative Content

The main purpose of a blog article should be to inform the reader about your business, product, services or industry. Providing useful and informative content will readers to find value in what you have to say, while also helping build a high level of trust with your target audience. While writing a blog, make sure that the content is unique to your website, as copying and pasting from other websites can result in Google interpreting as duplicate content.

Add Internal Links

To enhance and deepen the overall value of the website, add internal links from your blog article to other pages or post on the company website. While linking to other pages or posts, it is important to link to other information that is relevant to the article topic in order to bolster the authority to both pages.  While linking make sure that the anchor text is keyword optimized and appropriate for the landing page.

Create a logical structure

While writing a blog create a logical structure which will help you to communicate a concept or idea in a clear and concise way, making it easy for readers to follow along. Use headings, subheadings, paragraph breaks, images and videos when applicable. Adding items like a bulleted list or two can help provide a flow for the reader that is easy to read and digest.

Use a Strong Call-to-Call action

Make sure that your blog article has a strong call-to-call action at the end that invites readers to engage further with the website or company. It is extremely important to ensure that you are telling the reader exactly what you want them to do next.

Optimize Content for Search Engines

To make your blog article rank higher on search engines is by following basic SEO rules. Including the following items will help to maximize your articles performance potential on search engines:

  • Keyword optimized title
  • Keyword-relevant URL
  • High-quality images with ALT tags
  • Embedded video if applicable
  • LSI keywords (latent semantic indexing)
  • Keyword optimized meta title tag
  • Engaging meta description tag with a call-to-action

How to start writing a blog in 5 steps:

  • Choose a great blog platform
  • Choose a web host for your blog
  • How to set up a blog on your own domain
  • Design your new blog
  • Useful resources for blogging