E-Commerce Marketing Ideas to increase Online Sales  (Part 1)

E-Commerce Marketing Ideas to increase Online Sales (Part 1)

It’s never an easy job to start an e-commerce website. It’s even more difficult to run a profitable one. Though, you’ll find lots of tips and tricks on strengthening e-commerce sales, but it will out to be completely pointless if you’re not following the right strategies.

For any kind of business, increasing online sales is the key goal for most of the businesses. Whether you run a small business or are employed by a big e-commerce giant like Google, boosting sales is important which looks easy, but in reality, it isn’t.

In this competitive online world, every store struggles to get the smallest opportunity. But in the business of online shopping, most of the retailers follow the similar pattern, “Add these two items and take 10% off” and “Customers who purchased this item also bought…”.

Here are 10 actionable techniques you can use to increase online sales performance.

1. Highlight Reviews

When we make a purchase, we all know how important word of mouth is, whether at a local store or online. In fact, most of the purchase decision is triggered after a positive word of mouth recommendation either from family members, friends or past purchasers.

E-commerce gives you the advantage of highlighting customer reviews right at the point of purchase, just when the customer is deciding whether to buy from you or not. This definitely is a great advantage to have by your side.

2. Target your existing Customers

It’s great for your business if you can keep getting new customers. But, it’s much more cost efficient to go after your existing customer base because these people are already familiar with your brand. They know how to use your products, and there’s no learning curve. So, it’s better to focus on ways to improve their experience.

3. Offer more Discounts

Most of the companies or online shopping websites don’t offer discounts to their customers. So, to increase your profit margin, just jack up the base price of each product and then put it on sale. Everyone loves getting a good deal, so this is a great way to drive sales.

4. Selling Through Social Media

Today, many of the social media platforms available give you the ability to link your online store and sell to consumers in a social setting without pushing forceful advertisements. With a perfect social media marketing strategy you can boost up your sales. One element of it is that make sure that the likes and comments you are receiving aren’t just vanity metrics. Convert those engagements into ROI through product sales.

5. Customize your Content

Businesses must adopt content marketing strategy to communicate with their customers in a way they understand best. Customizing your content will give you a chance of being relevant to your audience, which will further increase your website traffic. A perfect example here would be the development of a blog on your website.

In the next part we discuss about some more E-commerce marketing ideas which can help to market you online and increase e-commerce sales.

E-Commerce Marketing ideas to increase online sales  (Part 2)

In previous post about E-Commerce Marketing Ideas to increase online sales we discussed about

1) Highlight Reviews

2) Target your existing customers

3) Offer more Discounts

4) Selling through Social Media

5) Customize your Content

Today, we take the same forward with some more profitable techniques to increase your online sale

6. Multiple Email Campaigning

Email marketing for your ecommerce store remains one of the most effective marketings channels that is widely used by marketers today. Some marketing include sending out email newsletter containing new arrivals and popular products. You can generate leads using lead magnets on your site like newsletter sign-ups, blog sign-ups, and collect customer information during checkout.

7. Video Marketing

Video marketing is a great way to convey a message and is certainly much more shareable on social media. For any ecommerce store, producing videos should be one of your first ecommerce marketing ideas. The videos could be a product description video or how to use your product video. They are a great way to personalize communication and improve the customer experience.

8. Blog Marketing

To learn more about your business and products you can publish blog articles with informative content on your website for customers. Blog marketing is the best way to create buzz about your brand, grow your SEO strength on search engines, and share more information about your products or your industry. Publish blogs regarding the latest trends, frequently asked questions and product experiences.

9. Optimize for the Mobile World

In the era of digitalization, customers crave mobile responsiveness. Implement a responsive interface so that your ecommerce website transforms for devices like tablets and smartphones. They don’t want to open a completely different mobile site to see a mobile-friendly interface.

10. Provide as many as Payment Options

Provide more payment options, including newer services that are becoming increasingly popular on mobile, you’re making easier for prospects to give you their money. It can be a hassle to optimize your site, but by including all these options is a great way to increase online sales, particularly if your site has strong mobile traffic.

Conclusion :

Successfully running an e-commerce business is never a sure bet, but using the above-mentioned strategies will ensure that you haven’t left things merely to chance. Moreover, all of these strategies will work if implemented correctly!

Is your content doing good ? 5 ways to correct content writing

Is your content doing good ? 5 ways to correct content writing

Is your content doing good ? 5 ways to correct content writing

Content is everywhere – from advertisements and social media to blogs and press releases – and is bound to evolve with time. Content writing plays a vital role in boosting businesses as quality content has the power to entice visitors and keep them coming back for more.

In the era of digitalization, it becomes imperative to write compelling content that breaks through the clutter and captures the reader’s attention. Anything short of that is just not good enough.

Here are 5 simple ways to boost your content writing skills:

1. Know your readers

Write in such an effective way that it will resonate with your readers. So, while writing ensures you have a thorough idea of who your readers are, what are the topics relevant to them and what kind of writing style best speaks to them. After defining your target audience you can go ahead and create relevant and effective content.

2. Understand SEO

In the world of digitalization, if you are a content writer you ought to know everything about SEO. It is important to create SEO-friendly content because it has become a norm. SEO tactics are any content you produce for the web.

In your writing it is essential to incorporate SEO factors such as using the right keywords, using backlinks, creating compelling headlines to get Google to recognize your page and improve your SEO rankings, thereby increasing page visibility.

3. Show your Versatility

Content writing comprises of various kinds of writing styles such as – journalistic style to SEO and social media writing. With so many content writing styles, it is important to understand and adopt the different writing styles to ace versatility in writing.

By keeping these things in mind, you can deliver quality and relevant content that specifically speaks to your target audience.

4. Create your own Original Content

Don’t make the mistake of ‘copy paste’ because of it very boring, outdated and unoriginal content. You need to completely own the content you write. In the web, you’ll find multiple contents on the same topic and might wonder if there is any room for originality. Well, there always is. While writing the content you need to give your content an unique tone and adopt an angle that specifically caters to your readers.

Unoriginal content not only put readers off but it also impacts your SEO rankings because Google is strictly against duplicate content.

5. Read Regularly

Read regularly as it will help you to get exposure to different writing styles, forms and genres. It will help widening your thinking horizons and let you tackle different subjects with ease. A good reader naturally develops a better vocabulary and gets inspiration for their own writing.

So, everyday read things that interest you – it can be a work of fiction, a website column or even your favorite magazine. It is also a good idea to read topics and give attention to writing styles that you would like to produce yourself.

Conclusion

Content writing is not only about phrasing sentences, it is about writing great stuff. There is no straight forward formula to become a successful content writer, you have to put in a lot of effort to create something unique and original to allure the readers. So, follow these simple tips and level up your content writing skills with ease.