Why your Business needs Video SEO Marketing

Why your Business needs Video SEO Marketing

Video Marketing is on the rise. Video Marketing is one of the newest additions to your promotional toolbox. It is a crucial part of a marketing campaign. Video is more engaging, more memorable and among internet users it is the most popular type of content you can post.

Video is a versatile and engaging content format that not only gives us a real-life picture of what is going on; it’s also easy to share across multiple platforms. Consumers like it because it’s easy to digest, entertaining and engaging, and marketers like it because it can give a potentially huge return on investment (ROI) through many channels.

Here are 8 reasons why you should use video marketing right now.

1. Video Improve SEO results

A marketing video can help you boost your SEO ranking. Using video to your SEO advantage is as easy as tagging your video, using keywords in the text, and utilize the video transcript. YouTube is the second largest search engine in the world after Google, and to top it off Google owns it.

2. Video Connects with Audiences

Most mobile devices and all smartphones are optimized for video consumption. Users spend an enormous amount of time on their phones, and the majority of mobile users share video content with their friends. Optimizing a video for mobile is a great way to reach your audience where they spend the most time. Since your clients have their phones on them all the time, it’s crucial that any video you create is digestible on mobile.

3. Videos are versatile

Even a 30-second video can say a lot more about your business than other types of content.  Video Marketing give businesses the ability to say the most about their brand in an optimal amount of time for today’s internet user. Your business can say much more about your brand with a video, making it worth the investment.

4. Potential Return of Investment (ROI)

There are many metrics to track video success and to determine if your investment was worth it. Tracking metrics and setting smart goals will help you determine the ROI of your video. It’s simple to use video data to calculate your success and ROI- painting a clear picture of video’s worth.

4. Sell your business more effectively

Having product video content on your website can help nurture leads, so they become more sales qualified. To be specific, 90% of users say that seeing a video about a product is helpful in the decision-making process. Sell more efficiently by giving your audience what they want.

4. Video Marketing builds Trust

Video content is likely to engage us and ignite emotions. Promotional videos can foster trust as well. Some consumers are still skeptical about buying products and services on the internet because they fear fraud and cheating. But effective marketing videos present your products in a conversational form.

5. Boosts Sales and Conversion

Videos can make you some serious money. Adding a product video on your landing page can increase conversions. Video can also lead directly to sales. Studies show that most of the users who watched an explainer-video about a product subsequently bought it.

6. Video Marketing encourages Social Share

Social networks encourage video content with their new features. However, in a social media context, video marketers must remember that people share emotions, not facts. Most of the users say they would share a branded video with their friends if it was entertaining. So create fun entertaining videos to encourage social shares. Emotions are not exactly ROI but social shares can increase traffic to your site, and you can take it from there.

Conclusion

Video advertising is becoming more and more affordable and widespread. Making marketing videos for your business requires creativity and knowledge of human psychology. Emotionally charged, creative video advertising can be spread on the Internet in a matter of days, getting millions of views.

How to write a successful blog article in 2018

How to write a successful blog article in 2018

Blog writing offers you the independence to create account, according to your own choice. In 2018, it’s important to know how to write a successful blog article. If your blog posts are written properly, they can help drive valuable traffic to one’s website.This is because knowing how to write a successful blog article can help build trust with customers, improve keyword rankings, generate leads, educate consumers, and even build better brand awareness.

What makes a blog content perfect?

A perfect blog content is all about the quality. While writing a blog post you need to achieve both technical and creative qualities. So, if you desire to write a successful blog article in 2018, choose valuable and relevant concepts and present them in the best possible format. This will impress your readers as well as the search engines.

Tips for writing a successful blog article in 2018

Provide useful and Informative Content

The main purpose of a blog article should be to inform the reader about your business, product, services or industry. Providing useful and informative content will readers to find value in what you have to say, while also helping build a high level of trust with your target audience. While writing a blog, make sure that the content is unique to your website, as copying and pasting from other websites can result in Google interpreting as duplicate content.

Add Internal Links

To enhance and deepen the overall value of the website, add internal links from your blog article to other pages or post on the company website. While linking to other pages or posts, it is important to link to other information that is relevant to the article topic in order to bolster the authority to both pages.  While linking make sure that the anchor text is keyword optimized and appropriate for the landing page.

Create a logical structure

While writing a blog create a logical structure which will help you to communicate a concept or idea in a clear and concise way, making it easy for readers to follow along. Use headings, subheadings, paragraph breaks, images and videos when applicable. Adding items like a bulleted list or two can help provide a flow for the reader that is easy to read and digest.

Use a Strong Call-to-Call action

Make sure that your blog article has a strong call-to-call action at the end that invites readers to engage further with the website or company. It is extremely important to ensure that you are telling the reader exactly what you want them to do next.

Optimize Content for Search Engines

To make your blog article rank higher on search engines is by following basic SEO rules. Including the following items will help to maximize your articles performance potential on search engines:

  • Keyword optimized title
  • Keyword-relevant URL
  • High-quality images with ALT tags
  • Embedded video if applicable
  • LSI keywords (latent semantic indexing)
  • Keyword optimized meta title tag
  • Engaging meta description tag with a call-to-action

How to start writing a blog in 5 steps:

  • Choose a great blog platform
  • Choose a web host for your blog
  • How to set up a blog on your own domain
  • Design your new blog
  • Useful resources for blogging
Is your content doing good ? 5 ways to correct content writing

Is your content doing good ? 5 ways to correct content writing

Is your content doing good ? 5 ways to correct content writing

Content is everywhere – from advertisements and social media to blogs and press releases – and is bound to evolve with time. Content writing plays a vital role in boosting businesses as quality content has the power to entice visitors and keep them coming back for more.

In the era of digitalization, it becomes imperative to write compelling content that breaks through the clutter and captures the reader’s attention. Anything short of that is just not good enough.

Here are 5 simple ways to boost your content writing skills:

1. Know your readers

Write in such an effective way that it will resonate with your readers. So, while writing ensures you have a thorough idea of who your readers are, what are the topics relevant to them and what kind of writing style best speaks to them. After defining your target audience you can go ahead and create relevant and effective content.

2. Understand SEO

In the world of digitalization, if you are a content writer you ought to know everything about SEO. It is important to create SEO-friendly content because it has become a norm. SEO tactics are any content you produce for the web.

In your writing it is essential to incorporate SEO factors such as using the right keywords, using backlinks, creating compelling headlines to get Google to recognize your page and improve your SEO rankings, thereby increasing page visibility.

3. Show your Versatility

Content writing comprises of various kinds of writing styles such as – journalistic style to SEO and social media writing. With so many content writing styles, it is important to understand and adopt the different writing styles to ace versatility in writing.

By keeping these things in mind, you can deliver quality and relevant content that specifically speaks to your target audience.

4. Create your own Original Content

Don’t make the mistake of ‘copy paste’ because of it very boring, outdated and unoriginal content. You need to completely own the content you write. In the web, you’ll find multiple contents on the same topic and might wonder if there is any room for originality. Well, there always is. While writing the content you need to give your content an unique tone and adopt an angle that specifically caters to your readers.

Unoriginal content not only put readers off but it also impacts your SEO rankings because Google is strictly against duplicate content.

5. Read Regularly

Read regularly as it will help you to get exposure to different writing styles, forms and genres. It will help widening your thinking horizons and let you tackle different subjects with ease. A good reader naturally develops a better vocabulary and gets inspiration for their own writing.

So, everyday read things that interest you – it can be a work of fiction, a website column or even your favorite magazine. It is also a good idea to read topics and give attention to writing styles that you would like to produce yourself.

Conclusion

Content writing is not only about phrasing sentences, it is about writing great stuff. There is no straight forward formula to become a successful content writer, you have to put in a lot of effort to create something unique and original to allure the readers. So, follow these simple tips and level up your content writing skills with ease.