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Managing the change from Employee to Entrepreneur
  • 31
    May

Managing the change from Employee to Entrepreneur

Moving from the stable life of a full-time employee to the uncertain and chaotic world of owning your own business requires a change in mindset, something that many new entrepreneurs don’t realise. In fact, the habits that you worked on to build to be a successful employee may not necessarily bring you the same benefits and success as...

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Inspiring Creativity at work
  • 23
    May

Inspiring Creativity at work

Before getting into how to inspire your employees to be create, and think beyond the traditional ideas let us first determine why it is important for your employees to be creative, even if your don’t consider yourself a business that requires it. It's simple: Creative people tend to be more motivated because they've achieved something. They've discovered a...

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Top Six Reasons why SMBs in India Need A Website
  • 22
    May

Top Six Reasons why SMBs in India Need A Website

In India, about 57% of SMBs use a company website as their primary online presence. 1 A website allows you to promote and engage with customers directly. It is also easily scalable to meet the needs of your business. So you can start small and invest more as needed. It is the best online marketing tool to invest...

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Creating a Strong Culture in a Small Business
  • 10
    May

Creating a Strong Culture in a Small Business

When discussing business culture, what comes to mind? To different people it can mean different things. It can be a “brand, motto, values, uniforms, or behaviours. It could also be service level, company policy, or customer relationship management. Culture can be a set of attitudes, beliefs, behaviours, and customs. These cultural cues are ingrained in the members of...

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Using emojis in e-mail marketing
  • 2
    May

Using emojis in e-mail marketing

E-mails with special characters aren’t just a blast to write, they could potentially help your e-mails get more opens and clicks – if you’re using them correctly. Why are emoji becoming popular in e-mail marketing campaigns? Because they grab your attention much quicker than plain text, plus they convey a sense of fun or something special as you’re...

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Financial Tips for Small Businesses
  • 20
    Apr

Financial Tips for Small Businesses

Accounting is usually a dreaded task for most small business owners. It’s one of those back-office tasks that never cross your mind when you decide to run your own business, and yet it sucks up your day and makes running a successful business that much harder. But there’s hope, and it starts with getting organized. Here are a...

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Tech tips for small businesses
  • 9
    Apr

Tech tips for small businesses

Technology and small/new business go hand-in-hand. Technology can really help with managing business efficiently and handling growth. The premise is fairly simple — most technology solutions offer a level of automation that can handle increased workloads, giving you the ability to take on new business, expand to more regions and enter new markets. With limited funds at your...

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Social media tips to save time
  • 31
    Mar

Social media tips to save time

Social media is a great way for small businesses to promote themselves as it is fairly inexpensive and very effective when done right. But as a small company or start-up you have limited resources to devote to this important platform. Very often you struggle to keep a basic Facebook Page up and running, as it requires constant time...

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Struggles faced by Small Business owners
  • 22
    Mar

Struggles faced by Small Business owners

Every small business has struggles – some early on, some during growth, others just pop up here and there. As an entrepreneur or owner of a small business you should know that you’re not alone, there are others out there facing the same things you are going through. While these problems are not unique to running a small...

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CRM for a Small Business
  • 8
    Mar

CRM for a Small Business

Is CRM even needed for a small business, you might wonder. Before we get to that, let’s understand what it is all about. CRM stands for Customer Relationship Management, a term first coined in the 1990’s. The literal and original meaning of the expression “Customer Relationship Management” was, simply, managing the relationship with your customer. Today, Customer relationship...

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