Emailing is one of the most popular communication channel used by businesses today. Although for many of us writing an email comes without much difficulty, but it may be beneficial to stop, review what we’ve written and think how others may perceive it.

A perfect email communication establishes the relationship between businesses and clients as well as between businesses to businesses. However, sending out potential mails to the potential customers is a risky business, especially if something in that mail goes wrong and your prospects have spotted it.

Here are six email mistakes we have spotted destroying business reputations

1. Not paying attention to attachments

You must have noticed that your colleague while attaching a price sheet or promotional material forgets to mention about the attachment, which looks incredibly suspicious, and the client won’t open it. It’s also incredibly unprofessional and can potentially destroy previous relationship you had with the client.

2. Adding URL’s instead of Hyperlink

Don’t simply type or copy URL links into your emails, it looks too messy and so unprofessional, and as a result, it’s going to push away your potential buyers.

3. Unclear subject line

Be very clear about the intentions of your email and why your reader should be interested in it, and what they will personally get out of it.

4. Lack of personality

Sending a generic, tone – deaf, and quite frankly, boring, email is not going to do you any favours. It will simply reinforce the image that cold emails are bad. Use your name in the form line of your emails, rather than a generic email address.

5. Bombarding the leads

Bombarding your leads with emails is only going to lead them to unsubscribe, and thus, you’ve lost your chance. Always, research which times will best suit your clients in terms of replying, so you’re not forced to attempt to follow up with them constantly.

6. Poorly optimised attachment

While sending an attachment make sure that your client don’t have to search all through Google on how to open the file itself and download programs to open them, which will be a long-winded process. Make sure that any attachments you send are in common and popular formats that can be opened by everywhere.