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Striking a work-life balance for the self-employed
  • 27
    Jan

Striking a work-life balance for the self-employed

Being your own boss is great, you get to make your own hours and set your own deadlines. But it hardly means you can take it lightly, on the contrary chances are the thoughts of your business are consuming your every waking hour. It may be extremely satisfying to be doing something that you love, but if it...

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E-mail Marketing Tips
  • 19
    Jan

E-mail Marketing Tips

An often over looked marketing strategy is e-mail marketing. Researchers predict e-mail promotions can boost customer acquisition by 7 percent a year and increase sales. E-mail campaigns are almost as effective as organic searches for driving audiences to brands. E-mail marketing is a cost-effective and powerful tool for small businesses to win more clients, and keep in touch...

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How important is Responsive Web Design?
  • 6
    Jan

How important is Responsive Web Design?

How important is Responsive Web Design, you ask. Very important, we say. As smartphone and tablet adoption rapidly increases, so does the importance of mobile-friendly websites. Also, these devices are being used not just for surfing, but for online shopping as well. There is ample data to support this fast growing trend. According to the Internet and Mobile...

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How to pick a great name for your Business
  • 29
    Dec

How to pick a great name for your Business

What's in a name? A lot, when it comes to the success of your small-business. The right name can grab attention and generate a buzz, whereas the wrong one can doom it to obscurity and failure, even before people try your products/services. Ideally, your name should convey the expertise, value and uniqueness of the product or service you...

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SEO tips for beginners
  • 15
    Dec

SEO tips for beginners

You have a website, but that is not enough, it also needs to be optimised for search so that it appears in the top results provided by the search engines. As a beginner you must know and understand that there is no short cut to getting your website to rank on the first page of a Google, Yahoo...

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How to motivate employees in a Small Business
  • 1
    Dec

How to motivate employees in a Small Business

Employees are your most valuable asset, thus they need to be managed well for the success of your business. Employee motivation is a major concern for any business owner, as employee satisfaction plays a key role in boosting productivity which has an impact on the company’s bottom-line. Motivated and engaged employees will go the extra mile; they contribute...

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Free Email in India - End of Lifecycle
  • 25
    Nov

Free Email in India – End of Lifecycle

Free Email Free Email was the first service I used on the web in 1998. It was then called Hotmail. Sold at 400 million and made an Indian very rich. Why ? Simply because it was the best way to acquire customers. You could always monetize it with advertising, so give it away free. New medium. Let users...

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How  to turn a bad customer experience into a win
  • 10
    Nov

How to turn a bad customer experience into a win

Mistakes are an inevitable part of every service. Even with the most rigorous systems in place, the best companies can’t prevent the occasional late flight, wrong order or delayed delivery. The fact is, in services, often performed in the customer’s presence, errors are inevitable. While errors in services can’t be entirely eliminated, companies can recover from them such...

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Hiring for a small business
  • 3
    Nov

Hiring for a small business

Hiring is a very important activity as part of growing your small business. The stakes are high as it’s costly to commit to an employee’s salary and benefits. Firing an employee can mean not only severance pay, but also time and resources devoted to finding a replacement. Thus, you have to ensure each new hire is driven, professional...

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Growing your business
  • 3
    Nov

Growing your business

You had a great business idea, got help from various sources, finally set it up and got customers rolling in. Now what? You need to scale up, but not sure when or how. Here are a few tips to guide you on the process of growing your business in an efficient and sustainable manner. 1.Have a vision and...

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